About Culture & Commerce
Exploring the Intersection of Branding, Influence, and Cultural Impact
Brands today do more than sell products — they shape identities, influence culture, and build communities. But what defines a brand’s ability to resonate in a complex, globalised world?
Culture & Commerce is a publication that unpacks how branding, marketing, and influence shape trust, business strategy, and cultural narratives. It’s for thinkers, makers, and strategists who care not just about reach — but about resonance.
What You’ll Find Here
Brand Strategy & Market Positioning — How brands respond to cultural shifts and shifting expectations
Influence & Consumer Behaviour — The psychology behind loyalty, trust, and traction
Cultural Branding & Authenticity — When brands get it right (and when they don’t)
DEI & Ethical Marketing — Beyond representation — toward accountability and inclusion
The Future of Brand Storytelling — Communicating meaningfully in a saturated market
Who It’s For
Brand Strategists & Marketers → Wanting to lead with cultural fluency
Founders & Entrepreneurs → Building brand credibility that outlasts trends
Industry Analysts & Academics → Exploring the systems behind strategy and identity
Creators & Cultural Commentators → Looking to decode how influence moves through commerce
🎁 Subscribe to Get the Clarity-to-Connection™ Guide
When you subscribe, you’ll instantly receive my Clarity-to-Connection™ Strategy Guide — the exact framework I used to reach over 1M people on LinkedIn and build a trust-first brand without selling out.
This is a strategy lab for brands that want to move with meaning.
About Korrine
Korrine Sky is a Cultural Brand Strategist, Writer and Creative Director specialising in brand storytelling, consumer psychology, and ethical marketing. With over a decade of experience, she helps brands and founders build influence-driven, purpose-led identities that foster trust and cultural relevance.
Recognised by the BBC, United Nations, and Elle UK, Korrine’s work bridges branding, culture, and systems thinking — using storytelling and strategy to turn visibility into impact.
Through Culture & Commerce, she shares frameworks, commentary, and brand insights that challenge the status quo and expand how we understand influence.
