Culture & Commerce

Culture & Commerce

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March 2025

Who Profits When You Find Your People?
How Brands and Platforms Turn Our Need to Belong Into Business
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Korrine the Strategist
1
The Burden of Black Wealth: Visibility, Power, and the Price of Success
How Black Wealth Challenges and Reinforces the Systems That Exclude Us
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Korrine the Strategist
1
The PLT Rebrand: Aesthetic Upgrade or Strategic Facelift?
A closer look at PLT’s rebrand, from financial struggles to cultural implications
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Korrine the Strategist
1
The Rise of Rebellious Branding: From Counterculture to Corporate Strategy
Rebellion sells. But does that mean it still matters?
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Korrine the Strategist

February 2025

Melissa’s Wardrobe & M&S: A Masterclass in Organic Influence
If you've been paying attention to the retail landscape, you might have noticed something unusual happening at Marks & Spencer.
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Korrine the Strategist
Beyond the Black Squares: How Beauty Brands are Failing Black Consumers and What Needs to Change
Remember the Black Squares?
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Korrine the Strategist
The Business of Influence: Stormzy, Kendrick & The Double Standards of Corporate Activism
When Does Influence Stop Being Powerful and Start Being Profitable?
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Korrine the Strategist
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